New Business: Tinder

Organizers describe the format plainly. DC Dating Live calls itself “Love Island meets a live comedy show,” with six men and six women on stage (organizer post, Oct 14). Balloon-style dating games had a moment in 2025; the comedy-show version with a live audience is what spread this fall.

• A Last Call Dating show

  pov: you go watch your best friend in a live dating show and her match ends up being in the audience!!!

  TikTok · Oct 10Open post ↗

• I went on a blind live dating show called @UpdatingShow (blindfolded, in front of a live audience) and I made sure to ask the real questions.

  TikTok · Nov 2Open post ↗

Zombie tag is part of the same wave: The Times called it “the new game rivalling run clubs” on Oct 21, and a New York host had nearly 100 people sign up for one game on Oct 17.

• An adult field day

  What a joy to feel young(er) again 😂 From the little playground beefs to being fully dragged in tug of war and hopping around in a sack race…

  TikTok · Oct 22Open post ↗

• Need a fun activity for a couples night in: you HAVE to do an adult spelling bee 🐝🤣

  TikTok · Oct 23Open post ↗

• A speed-puzzling competition at a bar

  Might not have won, but we had a blast! Would 1,000% do this again.

  TikTok · Oct 11Open post ↗

• The host’s second session ran Oct 29

  At our first Work-In Wednesday, I brought together people from all different backgrounds with one thing in common: wanting to get out of the house and connect with your local community.

  TikTok · Oct 26Open post ↗

• Baddies Who Play The Sims Club, New York

  Calling all women who play The Sims in New York 💚 We started a club and our first meet up in next month.

  TikTok · Oct 22Open post ↗

• Philadelphia; 25 spots at $30

  Otaku Hot Girls Club is going IRL for the first time, and we’re bringing together anime girls, gamers, cosplayers, K-pop fans, creators, artists, and nerdy women who want to meet other creatives!

  TikTok · Sep 30 · 1.3K likesOpen post ↗

• Girls Who Game, Long Beach, launching themed game nights

  Your villain era looks better with new girlfriends 👯‍♀️✨😈

  TikTok · Aug 14Open post ↗

• Digital Dolliez, Las Vegas

  Let’s go outside gamer girls 👾

  TikTok · Sep 21Open post ↗

• Women Love Watch Parties (group account)

  Baltimore, y’all showed OUT! 🏀💜❤️

  TikTok · Oct 26Open post ↗

• In Her League Dallas (group account)

  A little recap of our Aces vs. Valkyries watch party! 🏀💕✨

  TikTok · Nov 2Open post ↗

• Cheers to basketball season! This is exactly why I started Martini Girls Club. Getting women out. Connecting. Mingling.

  TikTok · Oct 26Open post ↗

• So yesterday was so fun!! Andrea went all out and hosted the cutest y2k pregame party before Hilary Duff’s concert ✨

  TikTok · Jul 24 · 73 likesOpen post ↗

• In Morning Consult’s survey, entertainment news (music, TV and film) is the top type of news for 27% of women 18–24 and 24% of women 25–34, nearly double the 14% of all adults. Food news runs two to three times the average (17% and 11% vs. 6%), and art news is about four times higher among the younger group (5% vs. 1%).
• They rarely name hard news as their top type. Only 6% of women 18–24 and 10% of women 25–34 pick politics, compared with 14% of adults. Local news (5.5% and 11% vs. 19%) and sports (about 4% vs. 12%) are also far behind.
• Social media is the platform they’re most likely to call the most trustworthy for news, at 29% and 28%, compared with 18% of adults. Broadcast networks like ABC, CBS and NBC come in at 11% and 14%, about half the 24% of all adults.
• They come across news on social media every day at about the same rate as everyone else (44% and 46% vs. 44%). They rarely go to news sites directly (about 20% daily vs. 29%), and hear news from friends and family a little more often than average (27% vs. 24%). The difference is that they trust what they find on social, not that they spend more time there.
• Comscore points to the same pattern. National news websites reach few women 18–24: Yahoo News and CNN reach this group at about half the average rate or less. Women 25–34 visit The New York Times at about the average rate (roughly a quarter of them). Apple News reaches about 30% of both groups, slightly above average. The weather app is the one news product they use more than average, at 1.5 to 1.7 times.
• Fashion and culture magazines over-index. In Comscore’s Plan Metrix survey, about 14% of women 18–24 say they read or looked at New York magazine in the last month, close to five times the average (women 25–34 are about 1.4 times). Allure runs two-and-a-half to three-and-a-half times the average for both groups. Elle, InStyle, Vanity Fair and Vogue each run two to four times the average among women 25–34. The sample is small, so treat this as directional; the mobile data shows the same pattern for New York and Allure.
• The weak spot is the magazines’ websites. NYMag.com, which includes The Cut, reaches under 1% of either group in Comscore, and Cosmopolitan.com, Bustle and People.com each reach only a few percent. These women know the magazine names but mostly see the stories as they get passed around on social.

• TikTok is the favorite platform for 49% of women 18–24 and 38% of women 25–34, compared with 15% of all social media users (Morning Consult). In Comscore data, it reaches about three-quarters of women 18–24 and close to 9 in 10 women 25–34.
• Why they use social media, according to Morning Consult: finding inspiration (52% and 47% vs. 34% of adults); following celebrities and influencers (36% and 31% vs. 22%); sharing and discussing opinions (36% and 34% vs. 30%); filling spare time (60% and 54% vs. 47%). Reading news stories is the exception: 28% of women 18–24 compared with 36% of adults, lower than average even though they say social is where they trust news most.
• Pinterest reaches nearly three-quarters of women 18–24, about 1.8 times the average (Comscore). Snapchat reaches more than half of them, about 2.4 times the average. Both groups use these apps well above average.
• Smaller platforms over-index sharply among women 18–24. Tumblr reaches about 12% of both groups at around two-and-a-half times the average. CapCut runs about twice the average for both groups, Lemon8 about two-and-a-half times among women 18–24, and Discord 1.3 to 1.7 times. GroupMe reaches about 1 in 5 women 18–24, close to five times the average, which reflects how many of them are in college. Partiful, the event-invite app, shows up at about four times the average among women 18–24 (small sample, directional).
• X and Reddit reach about 40–50% of these women, roughly the average. Threads reaches only 2–4% of them in Comscore data, which makes it useful for social listening but a minor channel for reaching them. Facebook is the one major platform women 18–24 under-index on.

• Use of streaming services, from Morning Consult: Netflix (81% and 78% vs. 66% of adults); Hulu (69% and 67% vs. 53%); Disney+ (67% and 66% vs. 48%); HBO Max (58% and 53% vs. 42%). Apple TV+ is slightly above average, and Peacock and Paramount+ are close to average.
• Comscore shows Hulu reaches more than a third of women 25–34, a little over twice the average. Tubi, the free service, runs one-and-a-half to nearly two times the average for both groups.
• Animation over-indexes for women 18–24, according to Comscore’s Plan Metrix survey. 44% watched anime at home, about 2.4 times the average, and 37% watch cartoons in a typical week, about 1.8 times. Teen movies run about 2.3 times the average. Nickelodeon, Cartoon Network and Disney Channel are named as favorite channels at about three times the average, and Adult Swim runs nearly twice the average for both groups. Crunchyroll’s app reaches about 4% of women 18–24, three times the average.
• Women 25–34 lean toward late-night shows (1.8 times the average), drama (1.2 times) and true crime. They’re also 1.2 times more likely than average to watch romance films at home, while women 18–24 are about average.
• A newer format to watch: short serialized “micro-drama” apps. VibeShort reaches about 4% of women 18–24, over four times the average, and ReelShort is also above average (Comscore). Webtoon, the vertical comics app, reaches about 7% of women 18–24, more than five times the average. Both are small, fast-growing channels for serialized romance and drama that most brands aren’t on yet.
• Fan wikis show how deep they go into what they watch. Fandom’s TV wikis reach about 1 in 10 of both groups at nearly twice the average, and its book wikis run nearly three times the average among women 25–34.
• Sports is the one genre where both groups are below average: 48% of women 18–24 and 40% of women 25–34 watch weekly, compared with 54% of adults.

• Spotify reaches about 70% of both groups at 1.3 times the average (Comscore). Apple Music’s app over-indexes even more strongly, at about 2.4 times the average among women 18–24 and 1.8 times among women 25–34. Women 18–24 are almost twice as likely as average to use Spotify’s free tier.
• They go beyond the mainstream apps. In Comscore data, Genius reaches 14% of both groups at about 1.7 times the average, SoundCloud runs 1.6 to 1.9 times, Audiomack (which leans toward hip-hop and Afrobeats) about seven times among women 18–24, and Live Nation’s sites about twice the average among women 18–24.
• Favorite music genres for women 18–24, from Comscore’s Plan Metrix survey: hip-hop (48%, about 1.7 times the average), R&B (41%, about 1.5 times), punk rock (29%, about two-and-a-half times) and international music (about twice). Women 25–34 lean toward pop, R&B and international music. Country and classic rock are below average for both groups.
• Podcasts, from Comscore’s Plan Metrix survey: about 43% of women 25–34 listen in a typical week, 1.4 times the average; women 18–24 are about average at 33%. Relationship podcasts run about two times the average for women 18–24 and three times for women 25–34, and the mobile data shows the same pattern. Arts, design, fashion and food podcasts run nearly two times the average for women 18–24 and about three times for women 25–34. Hobby and craft podcasts run 1.6 to 2.2 times the average. Women 18–24 over-index on interviews (2.4 times) and fiction or audio drama (2.2 times); women 25–34 on advice and self-help (2 times) and true crime (2.3 times).
• Among podcast listeners in Morning Consult’s survey, pop culture podcasts reach 53% of women 18–24 and 49% of women 25–34, compared with 40% of adults. Lifestyle and advice podcasts reach 56% of both groups, compared with 46%. News and politics podcasts (50% and 47% vs. 60%) are the only type both groups listen to less than average.

• Reading: Kindle’s app reaches about 6% of women 25–34, about 1.6 times the average. Goodreads is slightly above average for the same group. Women 18–24 read more on Webtoon than on Kindle (Comscore).
• Learning apps: Duolingo reaches about 7% of women 18–24, about 1.7 times the average.
• Gaming and live streams: Twitch reaches about 1 in 5 women 18–24, about 1.5 times the average. In Morning Consult’s survey, both groups watch live streams on social media at about the average rate (31–34%).
• Beauty: Ipsy reaches about 7% of women 18–24, more than three times the average. That fits Finding 3: about a third of women 18–24 frequently advise others on fashion and beauty.